Our task was to refresh the brand, while staying true to this core essence: A carefree, euphoric existence enabled by Lotto 6/49 both in the moment of winning and every moment that comes after it. We called this state…Cloud 649. So take a look, then go out and buy yourself a one-way ticket there.
Creative Director:Sean Davison
Group Creative Directors:Nancy Crimi-Lamanna, Frank Lepre
Art Director:Vic Bath
Production Company:Holiday Films
Director Of Photography:Sonnel Velazquez
Executive Producer:Derek Sewell