Cloud 649: Motorcycle

April 23, 2011Filed under Film and Games, Toys

Our task was to refresh the brand, while staying true to this core essence: A carefree, euphoric existence enabled by Lotto 6/49 both in the moment of winning and every moment that comes after it. We called this state…Cloud 649. So take a look, then go out and buy yourself a one-way ticket there.

Advertising Agency:Maclaren Mccann, Toronto, Canada
Creative Director:Sean Davison
Group Creative Directors:Nancy Crimi-Lamanna, Frank Lepre
Art Director:Vic Bath
Copywriter:Rana Chatterjee
Production Company:Holiday Films
Director:Luis Gerrard
Director Of Photography:Sonnel Velazquez
Producer:Kelly King
Executive Producer:Derek Sewell
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