Bepanthol Handbalsam: Old Phone, Old Hairdryer, Old Iron

April 18, 2011Filed under Print and Health, Beauty, Pharmaceutical
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Before old gets to your hands.

Before old gets to your hands.

To induce trial for the Bepanthol handbalsam, we reminded women that hands look younger when they are taken care of.

Advertising Agency:JWT, Frankfurt, Germany
Chief Creative Officer:Till Hohmann
Creative Director:Kirsten Hohls
Art Director:Rhea Hanges
Copywriter:Dan Frinculescu
Photographer:Matt Hoyle
Retoucher:Raluca Băraru
Art Buyer:Anja Gjaldbaek
Account Director:Robert Tecini
Makeup Artist:Liz Yoon
Stylist:Jennifer Greene
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