Auckland Zoo Conservation Fund: Tasmanian Tigers

April 10, 2011Filed under Online and Recreation, Leisure, Sports
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To help raise awareness for Auckland Zoo’s conservation program, we used April Fools’ Day to convey a serious message, by disguising it as a joke.

Advertising Agency:Ogilvy, Auckland, USA
Executive Creative Director:Damon O'Leary
Group Head - Creative:Ben Pegler
Creative:Freddie Coltart, Matt Williams
Designer:Sam Cox
Retoucher:Dan Spataru
Account Manager:Michaela Kerr
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