Tulipán Condoms: Mess

March 11, 2011Filed under Print and Health, Beauty, Pharmaceutical

Remove the condom to know the difference between using it or not.

Goal: People perceived Tulipan as a brand with an excellent communication but not as a safe condom. We had to demonstrate that the condoms were safe and of maximum quality.
Solution: We made the first interactive condoms postcard and placed it in the most famous pubs and discos of Buenos Aires so that people could test Tulipan’s quality and safety.
Results: We ended a long time installed prejudice, changing people’s perception and consequently raising the frequency of usage and the sales of Tulipan condoms.

Advertising Agency:Y&R, Buenos Aires, Argentina
General Creative Director:Martin Mercado
Creative Director:Martin Goldberg, Diego Tuya, Dario Rial
Art Director:Gonzalo Fernandez
Copywriter:Juan Ignacio Galardi
Retoucher:Hugo Horita
Photographer:El Negro Pizzorno
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