TUI.com: Bad Weather Vacation

March 10, 2011Filed under Online and Transport, Tourism
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Case Movie: http://vimeo.com/23157514

During last winter, TUI, one of the biggest tourism firms in Germany, launched a special action to promote the brand. The “Bad Weather Vacation”: the very first bad weather competition! A mobile app tracked your position and your current weather conditions by connecting to weather stations. You had to check-in your weather conditions and the worse they were, the better your score. After a month, the person experiencing the worst weather in Germany won a great holiday in the Dominican Republic.

Advertising Agency:Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director:Gotz Ulmer
Creative Director:Michael Ploj
Art Director:Andres Maldonado, Tommy Norin
Copywriter:Salvatore Russomanno, Georg Muehl
Account:Alexander Kerkow, René Requardt
Motion Graphics and 3D:Lucas Zanotto
Programmer:Clanmo, Christian Roeingh
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