Fanta: Lift&Laugh

March 28, 2011Filed under Film and Non-alcoholic Drinks

The most amazing ride you’ll ever have… in an elevator. Fanta is all about being less serious and transforming boring places into a world of fun. So, we turned an everyday elevator into an amusement ride full of unexpected features, giving consumers the full brand experience: fun times and delicious tasting Fanta. People actually started lining up to ride the elevator and many of them didn’t even want to leave. Proof that when it comes to Fanta, the only way is UP!

Advertising Agency:Ogilvy & Mather, Sao Paulo, Brazil
Executive Creative Director:Aaron Griffiths, Anselmo Ramos, Fergus Hay
Creative Director:Eduardo Marques
Art Director:Bruno Ribeiro, Eduardo Doss, Paulo Engler
Copywriter:Eduardo Marques, Rafael Donato, Rafael Campos
Executive Producer:Peter Bassett, Todd Morris
Music Producer:Peter Gannon
Production Co:Definition 6
Director:Paul Iannacchino, Jr.
Dp:Sean Donnelly
Editorial Company:Definition 6
Photographer:Brian Alberth
BTS Film:Brian Alberth
Director of Editorial:Patrick Carpenter
Senior Editor:Patrick Carpenter
Editor:Aaron Mackof
Assistant Editor:Dan Stephens
Post Producer:Lisa Miller
Music Company:Human, LLC
Sound Design Company:Definition 6
Sound Designer:Matthew Curry, Ryan Cavanaugh, Nicholas Debruyn
Sound Mix Company:Definition 6
Sound Design:Michael Barrett, Dan O'Sullivan
Sound Mixer:Michael Barrett, Dan O'Sullivan
Colorist:Sean Donnelly
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