Copella: The fruit of our knowledge

March 11, 2011Filed under Print and Food
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Sourcing the best Worcester Pearmain, Ribston Pippin & Egremont Russet apples takes a rare skill. And quite some talent for spelling. The fruit of our knowledge.

Ribston Pippin, Sturmer Pippin & Cox Orange Pippin. They’re not Hobbits, they’re our apples. The fruit of our knowledge.

Egremont Russet. Idared. Ribston Pippin. It’s not how they finished at Ascot, but how apples start out at Boxford Farm. The fruit of our knowledge.

James Grieve, George Cave & Katy aren’t some of our apple pickers. They’re some of our apples. The fruit of our knowledge.

We called it Copella because ‘Worcester Pearmain Egremont Russet Sturmer Pippin Tydemans Early Worcester Falstaff Red Delicious Honey Crisp Royal Gala Cripps Pink Braeburn Cox Orange Pippin Grenadier Howgate Wonder Idared James Grieve Jonathan Katy Ribston Pippin Spartan Granny Smith Bramley Golden Delicious Greensleeves apple juice’ wouldn’t fit on the label. The fruit of our knowledge.

Advertising Agency:DDB, London, United Kingdom
Creative Director:Jeremy Craigen
Art Director:Feargal Ballance
Copywriter:Patrick Mcclelland
Designer:Pete Mould
Photographer:Robert Leveritt
Planner:Ami Smith
Account Manager:Peter Gooch
Account Executive:Flemming Lerche
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