Combat Roach Baits: Hard to Reach

March 21, 2011Filed under Online and House, Garden, Pets
 
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Combat (Bait) reaches roaches in the home using a unique mechanism, where it can kill roaches hiding in places hard to reach for aerosols and your average pest control products. We had to bring the 'reach' benefit of the product to life and engage people with a low engagement product. To do this, we created an entertaining banner that shows the roach sharing your home, but in an inaccessible location, behind the wall. The payoff? Combat protects your home against even the roaches you can't see or reach. The banner saw high interaction rates during the campaign period.

Advertising Agency:TBWA\RAAD, Dubai, United Arab Emirates
Head Of Digital:Preethi Mariappan
Senior Creative Director:Saadi Alkouati
Art Director:Raj Gupta, Rafael Guida
Copywriter:Melanie Clancy
Graphics & Motion Designer:Balazs Szabo
Senior Flash Developer:Sarabjeet Singh
White:Hani Abyad Studio
Character Design & Motion:Hani Abyad Studio
Creative Kettle:Arwa Merchant
Video Production:Arwa Merchant
Account Director:Vikas Kohli
Senior Account Manager:Amira Ibrahim
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