BIC: Roborazor

March 25, 2011Filed under Film and Health, Beauty, Pharmaceutical

Shaving technology is getting out of control. In this campaign for the introduction of the BiC Flex 4 Razor we poke fun at unnecessary shaving technology by introducing a fictional hands free shaving system with 11 rotating micro-blades, the RoboRazor. The point being of course being, you don't need a RoboRazor or anything ridiculous like that. All you really need is a BiC Flex 4 for a great shave at a great price.

Advertising Agency:Crispin Porter + Bogusky, Miami, USA
Worldwide Chief Creative Officer:Rob Reilly
Executive Creative Director:Aaron Starkman
Art Director:Simon Au, Jon Lane
Copywriter:Andrew Caie, Liliane Clune
Producer:Liliane Clune
Integrated Producer:Natalie Sammut
Production Company & City:Untitled Films
Director:Curtis Wehrfritz
Executive Producer:Lexy Kavluk, Sam Mclaren, Panic&Bob, Meredith Gauley, Alter Ego, Meredith Gauley
Line Producer:Amalie Bruun
Director Of Photography:Sean Valentini
Post Production & City:Panic&Bob, Toronto And Alter Ego
Editor:John Evans
Assistant Editor:Kate Brascoupe
Music Company & City:Rmw Music
Music Producer:Ted Rosnick
Composer:Jim Guthrie  
Sound Designer:Vladimir Nikolic
Animation Company & City:Alter Ego
Animator:Scott Renaud, Scott Renaud
Colourist:Wade Odlum
Flame Artist:Darren Achim
Motion Graphics Designer:Scott Renaud
Account Director:Grace Castaneda, Hayley Taylor
Cognitive Anthropologist:Doug Potwin
Communication Planner:Cathy Collier
Vp:Cathy Collier
Media Planner:Jane Healy
Media Buyer:Joel Nicolle
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