Idea: What if users could turn Samsung’s biggest store into a love message using all the screens (TVs, displays, laptop screens) to express their feelings and surprise their lovers.
Execution:On Facebook we gave them an app to create personalized videos for their loved ones along with a password. When the user walked into the store with his/her loved one on Valentine’s Day and told the password to the assistant, the whole store changed. The lights got colored and his/her message started to play on all the screens of the store.
Creative Director:Marton Jedlicska
Art Director:Zsolt Párkányi, Gyula Tóth, Marton Jedlicska
Additional Credits:Zsuzsa Szerényi, Zsuzsa Nánási, Kata Bányász