Rexcell Tissue & Airlaid: Your friend at Rexcell

February 05, 2011Filed under Direct Marketing and Other

The product is airlaid-based material mainly for hygiene applications, on other words; raw material for making napkins, femcare products, wipes etc. A fictional character at Rexcell made a secret movie that was sent to prospects around Europe. It was sent in an unbranded box on a surf tablet with instructions on the screen on how to start the movie. The box also contained a hand written note that told the recipient to start the tablet and watch the movie. It was signed "Your friend at Rexcell" to keep it a little mysterious. This way of communicating in the business is very rare and had a huge impact. The projection was to get 2-3 meetings set up. The result was 22 successful sales meetings and about 20 units were sent.

Advertising Agency:Clara, Karlstad, Sweden
Art Director:Fredrik Ternström, Jon Skoglund, Frans Fjällström
Copywriter:Åsa Jernfält
Account Manager:Janne Svensson
Production Manager:Ulrika Evensson
Photographer:Jonas Rudström
Director:Anders Lipkin
Actor:Markus Levin
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