Profi-Ernst: Blurred House

February 17, 2011Filed under Media and Retail Services

Don’t be ashamed of your house

Profi Ernst ambient stunt “Blurred House” - in Germany the debates about StreetView were and still are fierce. Many people had their houses blurred – in a fight for privacy and against invasion by a global giant. Profi Ernst, a local DIY store, used this topic cleverly for a stunt. A real house was blurred – by fixing a giant true size blurred image of the facade on the facade. The cheeky message: Don’t be ashamed of your house – come to Profi Ernst. The case video gives more details.

Advertising Agency:JWT, Frankfurt, Germany
Creative Director:Till Hohmann, Mark Karatas
Art Director:Mario Altendorf
Copywriter:David Fowle, Carsten Bug
Photographer:Georg Dörr, Martin Joppich, Lumen Joppich Dörr
Account Supervisor:Bernd Adams
Account Manager:Andreas Schill, Adrian Finzelberg
Producer:Andreas Schill
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