Pro Plus: Stay Alert

February 15, 2011Filed under Outdoor and Non-alcoholic Drinks

JWT London has created a new campaign for Pro Plus targeting students in the UK. The activity spans student campuses and comprises of outdoor, ambient and online advertising. The campaign has been developed to remind students that Pro Plus can help them to stay alert, and thus revise for longer. It shows students in a number of revision situations, where they’ve fallen victims to student pranks, due to a lack of alertness.

Advertising Agency:JWT, London, United Kingdom
Executive Creative Director:Russell Ramsey
Creative Director:Mark Norcutt, Lawrence Quinn
Art Director:Miles Bingham
Copywriter:Kevin Masters
Art Buyer:Sue Clifford
Planner:Hilde Oord
Account Director:Nick Manson
Media Planner:David Josephs
Photographer:Alan Powdrill
Illustrator:Alan Powdrill
Production Company:Vue
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