Mr. KjosNew Years Speech 2010. Every New Year´s eve since 1960, the Kingof Norway has given a speech on nationaltelevision to the Norwegian people wherehe reviews important events of the pastyear.Norwegian Airlines is Norway´s leadingairline carrier. Because of their low pricesand informal CEO, the have become apopular brand with ordinary people.We wanted to hijack the king´s speech bybuying the commercial break before theKing went on air and let Norwegian`s CEOaddress the nation with his own speech.The speech lasted for three minutes andended with the CEO telling the nation thatthey could find 10.000 tickets at norwegian.no at give-away prices. Tickets were soldout within a few hours.
Art Director:Per Erik Jarl, Eirik Stensrud
Copywriter:Christian Hygen, Thomas Askim