Nestlé Alpino: Peg Solitaire

February 06, 2011Filed under Direct Marketing and Food

Among Nestlé's chocolates, the Alpino line is one of the most premium and one of the brand's preferred chocolates. To make consuming Alpino even more fun, we created a limited edition package where the chocolates are the pieces of the classic board game Peg Solitaire and sent to an exclusive mailing list of fans and partners of the brand reinforcing the concept "I'm a Chocolover" for Nestlé's chocolates.

Advertising Agency:JWT, Sao Paulo, Brazil
Creative Director:Mario D’Andrea, Roberto Fernandez, Andrea Siqueira
Art Director:Christian Faria, Vinicius Montana, Ricardo Kawano
Copywriter:Marlon Zanatti
Photographer:Regis Fernandez
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