Lernia: Cut your hair and get a job

February 20, 2011Filed under Outdoor and Education
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Lernia is a Swedish staffing and training company, offering continuing education for school drop-outs. Playing on a classic saying, this campaign aimed to show how uncomplicated the way to employment is in Lernia’s world. Offering a helping push at the same time. Since Lernia is offering both education and outsourcing, Lernia’s continuing education is a secure way to employment, which the campaign wishes to illustrate. The campaign ran in Stockholm in May. It consisted of eurosize-posters pointing out hairdresser’s in the very near-by, ads, banners and posters at hair dresser’s.

Advertising Agency:Garbergs, Sweden
Creative Director:Petter Odeen
Art Director:Sebastian Smedberg
Copywriter:Rebecka Osvald
Graphic Designer:Karin Roberts
Account Manager:Charlotte Lundquist
Account Director:Joakim Landin
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