Bonafont Water: The First 100% Recycled Radio Commercial

February 16, 2011Filed under Radio and Non-alcoholic Drinks
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To showcase the first 100% recycled bottle, we create the firts 100% recycled radio commercial. We listened over 80 radio commercials made for bonafont over the last years and selected the words needed for our advertisement, without newly recording a single voice.

Advertising Agency:Y&R, Mexico City, Mexico
Creative Director:Rafael Barthaburu, Esteban Sacco, Carlos Cantu
Copywriter:Carlos Cantu, Adani Vazquez, Carlos Carbajal
Production House:Prado Sur
Sound Design:Rocío García
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