Aukok.lt: Redemption of Sins

February 25, 2011Filed under Print and Public Interest, NGO
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The hard truth is that we donate not merely to help those in need – there’s also always an element of a very selfish thought of feeling better, balancing out our own vices, patting ourselves on the back. You did something wrong? Redeem guilt - donate to charity and you will feel better soon. Will be happy not only people, who has got small amount of your money, but also - you. Donation is a modern indulgence allowing us to settle down our restless conscience.

Advertising Agency:Not Perfect | Y&R, Vilnius, Lithuania
Creative Director:Marius Lukosius
Art Director:Dziugas Valancauskas
Copywriter:Paulius Senuta
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