Xtendplay: Nude Gaming Party

January 06, 2011Filed under Film and Games, Toys
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Xwerx hired Thinkmodo to create a viral marketing campaign that would generate press & media buzz for xtendplay. Thinkmodo staged a nude gaming event in new york city to start a new (fake) trend that would quickly become a global news story.

Advertising Agency:Thinkmodo, New York, USA
Creative Director:Michael Krivicka, James L. Percelay
Copywriter:James L. Percelay, Michael Krivicka
Videographer:Matthew Cady
Director:Michael Krivicka, James L. Percelay
Producers:James L. Percelay, Michael Krivicka
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