Volkswagen Golf: Drive until, Chapter 1 - Courage

January 03, 2011Filed under Film and Automotive

Volkswagen, which translates as “the People’s Car”, is collaborating with their fans to create the third installment of the recently launched “Drive Until…” campaign for the Golf. The idea is get fans involved through Facebook, letting them be a part of the creative and production process in real time. The initiative not only helps the fans create the kind of spot they’d like to see, it also gives people a glimpse “under the hood” to see the process involved in making a television ad. The first two advertisements in the series follow a man, in his early 30s, as he takes two very important steps in his life. The first installment, “Courage”, shows the man driving his Golf around the block repeatedly, as he mentally prepares to propose to his girlfriend. When he makes up his mind and parks the car in front of his girlfriend’s house, the words “Drive until you find the courage.” appear on the screen. The second spot, “Time”, shows the same man driving around in his Golf with his three best friends the night before the wedding. As the man prepares to head into the church, the words “Drive until it’s time.” appear. In order to complete the trilogy, Volkswagen Canada will ask fans what the next chapter in the “Drive Until…” series should be. From there, Volkswagen and advertising agency Red Urban will work with the fans to generate the script, make decisions on actors, music and a number of other key decisions.

Advertising Agency:Red Urban, Toronto, Canada
Creative Director:Christina Yu
Art Director:Christina Yu, Damian Simev
Copywriter:Matt Syberg-Olsen, Jon Taylor
Account Supervisor:Sonia Ruckemann
Account Director:Caroline Kilgour
Director:Jean-Michel Ravon
Production Company:Untitled Films
Dp:John Houtman
Executive Producer:Lexy Kavluk
Line Producer:Tuula Hopp
Editorial:Rooster Post Production
Editor:Paul Jutras
Assistant Editor:Yumi Suyama
Colourist:Eric Whipp, Alter Ego
Online:Track & Field VFX
Vfx:Track & Field VFX
Flame Artists:Ernie Mordak & Andrew Rolfe
Sound House:Apollo Studios
Producer:Didier Toval
Music Track:Jesus & Mary Chain
Coprod:Carling Doubt & Angelina Milanovic
Engineer:Brad Nelson
Assist Engineer:Harry Knazen
press ‹ on your keyboard
press › on your keyboard
Ads by the same Agency