Tata Beverages Billy Tea: Mineshaft, Emotional side, Fix more, Women were

January 05, 2011Filed under Print and Non-alcoholic Drinks
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Tea from a time when a deep conversation meant you were down a mineshaft.

Choice of your dad’s dad’s dad campaign. A print campaign reigniting Australia’s love of the classic Billy Tea brand as the authentic tea from a bygone era.

Tea from a time when a man’s emotional side was his wife.

Choice of your dad’s dad’s dad campaign. A print campaign reigniting Australia’s love of the classic Billy Tea brand as the authentic tea from a bygone era.

Tea from a time when men knew how to fix more than just their hair.

Choice of your dad’s dad’s dad campaign. A print campaign reigniting Australia’s love of the classic Billy Tea brand as the authentic tea from a bygone era.

Tea from a time when men were men and women were kind of like what men are now.

Choice of your dad’s dad’s dad campaign. A print campaign reigniting Australia’s love of the classic Billy Tea brand as the authentic tea from a bygone era.

Advertising Agency:Clemenger Bbdo Melbourne, Australia
Executive Creative Director:Ant Keogh
Creative Director:Tom Martin, Julian Schreiber
Art Director:Quenton Miller
Copywriter:Ben Keenan
Illustrator:Craig McGill
Designers:Simon Redwood, Jake Turnbull
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