Stride 2.0: Chase

January 25, 2011Filed under Film and Food
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The Stride Marketers are known for employing a variety of unconventional tactics to get their chewers to do what they want, in this case to get them to upgrade to Stride¹s new gum: Stride 2.0. In this ad, the Marketers' efforts reach new heights of ridiculousness as the Stride CEO takes matters into his own hands. After a high-speed chase, the Marketer upgrades a chewer to Stride 2.0 using skateboarding skills that seem out of character until Shawn White is revealed as an outside consultant.

Advertising Agency:JWT, New York, USA
Chief Creative Officer:Peter Nicholson
Executive Creative Director:Tom Christmann
Creative Director:Mason Hedgecoth
Art Director:Eric Deichl
Copywriter:Jeff St. Jean
Planner:Dick De Lange, Melissa Bailey-Wong
Director Of Integrated Production:Clair Grupp
Director of Brand Production:Matt Anderson
Producer:Angela Buck
Account Executive:Christian Hughes, Lauren Hanin, Mona Munayyer, Greg Ahern
Project Manager:Elias Kakomanolis
Director:The Hoffman Brothers
Production Company:Harvest films
Line Producer:Vincent Oster
Postproduction:The Mill
Post Producer:Rachel Stones, Toni Lipari
Lead Flame:Marcus Lundqvist
Editor:Chan Hatcher
Assistant:Justin Quagliata
Editing House:No6 Editorial
Sound:Sound Design & Mix: Mike Jansson, Andy Green, Jwtwo
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