Red Cross of Greater Chicago: Every 80 Seconds

January 17, 2011Filed under Online and Public Interest, NGO


Every 80 seconds there is a house fire in America. It¹s the number one disaster the Red Cross responds to ‹ providing comfort and aid to fire victims. So as part of Red Cross Month (March) was created to give people a virtual taste of what living through a real house fire is like. Launched through Facebook, and supported with rich media takeovers and print, the site burns your Facebook photos to simulate a fire's aftermath. It then invites visitors to help by making a Red Cross donation, or by spreading the message through their social networks.

Advertising Agency:Y&R Chicago, USA
Chief Creative Officer:Bob Winter
Creative Director:Chris Cancilla
Art Director:Grant Simpson
Copywriter:Jeff Oswald
Developer:Lynn Hurley
Director Of Production:Matthew Witt
Planner:Pete Talaba
Producer:Kyle Welter
Account Executive:Natalie Nowak
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