Nike: Before and After

January 27, 2011Filed under Film and Fashion, Clothing, Footwear

Nike is to pay tribute to the soccer player Ronaldo on his farewell a friendly between Brazil’s national squad and Romania. Created by F/Nazca Saatchi & Saatchi, the clip Before and After depicts how the player split the world of football into two eras: before Ronaldo and after Ronaldo. In the 60”clip, we see the differentials of the Phenomenon, including his rapid-style play and technique, which influenced thousands of new players and fans alike, and gave Brazilian football unprecedented visibility. The airing accompanies the hashtag #prasemprefenomeno (phonemenaforever), created early this year when Ronaldo announced his retirement. The hashtag was a hit at the time, reaching first place in the Trend Topics Brasil within just hours, and topping the world Trend Topics minutes later, following the player’s official announcement.

Advertising Agency:F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
Creative Director:Fabio Fernandes, Eduardo Lima, Theo Rocha
Creative:Eduardo Lima, Joao Linneu, Theo Rocha
Head Of Art:Joao Linneu
Account:Marcello Penna, Saulo Sanchez, Camila Hamaoui
Media:Lica Bueno, Sandro Cachiello, Bruno Storace
Planner:José Porto, Utymo Oliveira
Producer Company:Ioiô Filmes
Director:Jones e Tino
Cinematographer:Andre Faccioli
Post Production:Tribbo
Post Animation:Fernando Lanças
Illustrator:André Maciel
Editors:Ricardo Jones, Marcio Leitão
Visual Effects Editor:Marcio Leitão
Account producer company:Lu Novelli
Composer:Barbatuques "Baianá"
Edit:Satélite team
Advertisers Supervisor:Tiago Pinto, Guilherme Glezer
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