Neutrogena: Wrinkled ad

January 27, 2011Filed under Direct Marketing and Health, Beauty, Pharmaceutical

Never been easier to prevent the expression lines.

Neutrogena released an interactive booklet in which people can share their own experience in how to eliminate expression lines. Created by DDB Brasil, the ad has actual lines, as if they were wrinkles on women faces. To eliminate them, the reader must pull the product’s package. The action refers to the use of night time facial moisturizer Neutrogena Ultra-light, which prevents and softens the appearance of expression lines.

Advertising Agency:DDB, Sao Paulo, Brazil
Creative Director:Sergio Valente, Marco Versolato, Andre Pedroso, Mariana Sa
Art Director:Samyr Souen
Copywriter:Rodrigo Mendonça
Account Supervisor:Cristiane Pereira Heal, Fernanda Marin, Carolina Franco do Amaral, Giordana Scarpellini
Art Buyer:Clariana Costa and Carmen Castillo
Photographer:Mauricio Nahas, Marcel Valvassori
Image treatment:247
Graphic Production:Clariana Costa and Anelito Nóbrega
Typographer:P+E galeria digital
Animation:Felipe Rolli
Advertisers Supervisor:Fernanda Rol
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