Case video: http://www.youtube.com/watch?v=Bj3QLLTFDX8
Brief: The Coca-Cola Friendship Machine was born to make all the friends of Latin America celebrate Friend’s Day in a very special way.
Creative Execution: For everyone to enjoy a Coke with their friends and take advantage of the special 2 for 1 Coke offer, friends had to cooperate with each other to insert the money into the machine slot.
Describe the creative solution to the brief/objective. To enjoy and share the 2 for 1 Coke offer, this 3.5 meter tall vending machine required the direct interaction of the friends with the huge structure.
Results: Thousands of friends in 7 countries of Latin America interacted directly with Coke’s special vending machine to celebrate Friend’s Day. 800 Cokes were sold in 9 hours. That’s 1075% more sales than with a regular vending machine. Thousands of comments on blogs and social networks around the world. With friendship as the must to make it possible.
Executive Creative Director:Gaston Bigio
Head Of Art:Jonathan Gurvit
Creative Director:Javier Mentasti, Ignacio Ferioli
Art Director:Ignacio Flotta
General Planning Director:Julieta Rey
Accounts Directors:Karina Aiello, Guadalupe Acuna, Natalia Noya
Production Chief:Marcelo Ramos