Yellow Pages: Scratch card, PI, Magnets, Gym

December 01, 2010Filed under Media, Outdoor and Media, Publications
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In June 2009, 1000 customized Yellow Pages billboards took over the country, turning it into a live demonstration of search categories.

Advertising Agency:Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Director:Gideon Amichay
Executive Creative Director:Tzur Golan
Group Creative Director:Yariv Twig, Amit Gal
Copywriter:Eyal Padan, Sharon Refael, Paul Paszkowski
Art Director:Asaf Covo, Shirley Bahar, Ran Cory
Account Manager:Adam Avnon
Account Executive:Shiran Chen Barazani
Account Director:Galia Ashri
Planner:Hilla Tamir, Zohar Reznik
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