Wheaties: Documentary

December 11, 2010Filed under Online and Food
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A new cereal designed by today's elite athletes caught on camera and released as a comedic 6-part documentary.

Advertising Agency:Saatchi & Saatchi, New York, USA
Executive Creative Director:Gerry Graf
Acd:Chris Beresford-Hill, Nick Spahr
Copywriter:Chris Beresford-Hill
Art Director:Nick Spahr
Director:David Horowitz
Director Of Photography:Joe Arcidiacono
Executive Producer:Melissa Culligan
Producer:Kati Haberstock, Emily Skinner
Editorial Company:Rock Paper Scissors
Editor:David Brodie
Music Company:Beacon Street Studios
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