Virgin Blue: Pass the Parcel

December 19, 2010Filed under Online and Transport, Tourism


To celebrate their 9th Birthday, Virgin Blue created the world's biggest game of pass the parcel. A 3D present invites people to 'unwrap' him and performs a bit of a striptease as he takes off a layer. By playing, people have the chance to win prizes and can increase their chances by passing the parcel onto their friends. After they play the game, people are directed to 'unwrap a hot fare' at the 9th Birthday Sale.

Advertising Agency:Cumminsnitro, Brisbane, Australia
Creative Director:Nancy Hartley & James Burchill
Art Director:Lisa Dupre, Garth Sykes
Copywriter:Marianne Harvey
Digital Creative:Garth Sykes
Digital Designer:Tim Welsh
Developer:Tim Welsh
Digital Producer:Jason Kibsgaard
Account Director:Adam Ford
Flash Developer:Wayne McFetridge
Account Manager:Stephanie Luxmoore
Production & VFX:Airbag Productions
Vfx Producer:Nick Wright
VFX Director:Travis Hogg
Lead Animator:Eoin Cannon
Technical Director:Jonathan Freisler
Music Composition:Cinematic Soundtracks
Sound Designer:Mike Lange
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