To promote the premiere of Transformers on TV3, the billboard skin transformed into the symbol of the Decepticons, the feared villains in the movie.
Advertising Agency:Colenso BBDO, Auckland, USA
Executive Creative Director:Nick Worthington
Creative Director:Steve Cochran, Karl Fleet
Art Director:Paul Kim
Copywriter:Paul Kim
Account Manager:Karla Fisher, Virginia Frankovich
Executive Creative Director:Nick Worthington
Creative Director:Steve Cochran, Karl Fleet
Art Director:Paul Kim
Copywriter:Paul Kim
Account Manager:Karla Fisher, Virginia Frankovich
