The Annual Canadian Cheese Rolling Festival: New sport

December 02, 2010Filed under Film and Recreation, Leisure, Sports
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In 2008, to promote Canadian cheese in BC, TAXI Vancouver created the 1st Annual Cheese Rolling Festival. For the first time in history, cheese rolling races were held in North America. Over 5,000 spectators came to cheer on 200 daredevil racers as they tripped and fell down a mountain after a speeding wheel of cheese. It was so successful we decided to make it an annual event; Canada had found a new favourite sport.

Advertising Agency:TAXI, Vancouver, Canada
Creative Director:Michael Mayes
Art Director:Chris Zawada
Copywriter:Nikki Jobson
Digital Imaging:Chris Zawada, Jan Day
Photographer:Patrick Norman
Producer:Kevin Saffer
Freelance Producer:Shelley Stevens
Director:Rob Scarborough
Cinematographer:Rob Scarborough
Postproduction:Jmb Post
Sound House:Kozak
Typographer:Jan Day
Mac Artist:Jan Day
Account Director:Ben Tarr
Account Manager:Steve Howard
Casting:Patrick Norman
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