The Annual Canadian Cheese Rolling Festival: Bill, Gary, Mandy

December 20, 2010Filed under Print and Recreation, Leisure, Sports

In 2008, to promote Canadian cheese in BC, TAXI Vancouver created the 1st Annual Cheese Rolling Festival. For the first time in history, cheese rolling races were held in North America. Over 5,000 spectators came to cheer on 200 daredevil racers as they tripped and fell down a mountain after a speeding wheel of cheese. It was so successful we decided to make it an annual event; Canada had found a new favourite sport.

Advertising Agency:TAXI, Vancouver, Canada
Creative Director:Michael Mayes
Art Director:Chris Zawada
Copywriter:Nikki Jobson
Digital Imaging:Chris Zawada, Jan Day
Photographer:Patrick Norman
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