Microsoft: Concrete Envelope

December 15, 2010Filed under Direct Marketing and Electronics, Technology
views
0
comments

Microsoft wanted to show software sales staff that Windows breaks down the walls in customers’ lives. So they showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to where the Berlin Wall used to be.

Advertising Agency:Y&R Auckland
Prev
press ‹ on your keyboard
press › on your keyboard
Next
Ads by the same Agency
:|