Ford: Kinetic

December 21, 2010Filed under Film and Automotive

Crossroads director Nick Lewin in collaboration with Ogilvy London released a dramatic :60 that perfectly captures the spirit of Ford's kinetic Design campaign, which emphasizes sleek designs that are meant to evoke movement even when the vehicles are at a standstill.

The spot features five of Ford's newest European models - the Fiesta, Focus, Mondeo, Kuga and S-MAX - mounted atop dynamic moving platforms that twist, spin and raise the vehicles in front of enormous television monitors displaying moving scenes of a historic European city. When the shot is separated from the context of the studio, it looks as though the cars are zooming along, racing one another through the streets in a thrilling game of one-upmanship. But the vehicles never leave their mounts, having shot the entire spot on stage, and the appearance of dynamic motion as the cars are at rest reinforces the efficacy of Ford's design aesthetic.

Advertising Agency:Ogilvy & Mather, London, United Kingdom
Creative Director:Greg Burke
Producer:Lyn Woodcraft, Amanda Tassie, Sean Costelloe
Production Company:Crossroads Films
Director:Nick Lewin
Executive Producer:Carly Stone
Editorial:The Whitehouse
Editor:Christophe Williams
Postproduction:The Mill
Vfx Supervisor:Russell Tickner, Russell Tickner
Lead Flame:Ben Turner
Flame:Gary Driver, Paul Downes
Flame Assist:John Price, Ilia Mokhtareizadeh, Adam Lambert
Lead Shake:Rod Norman
Shake:Benjamin Perrott, Vanessa duQuesnay, Bryan Bartlett
Lead 3D:Rob Holmes
3d:Teemu Eramaa, Rob Stipp, Luke Tickner, Per Bergsten, James Spillman, Ed Boldero, Glen Swetez
Digital Matte Painting:Can Y. Sanalan
Previz Artist:Melanie Tonkin
Telecine:Seamus O'Kane
Shoot Supervision:Rod Norman, Rob Holmes, Melanie Tonkin, Ben Turner
Edit:Daniel Budin
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