Cinnamon Toast Crunch: Pieces-Gone

December 27, 2010Filed under Film and Food
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What happens when a tasty breakfast square discovers just how delicious he tastes? In the new CG animated spot for General Mills' Cinnamon Toast Crunch, the tasty square in question takes giant bites out of himself until he's nothing but crumbs.

Advertising Agency:McCann Erickson/Campbell Mithun, USA
Art Director:Sean Kiener
Copywriter:Steve Centeno
Executive Producer:Sally Hotchkiss
Associate Producer:Jaime Rembo
Executive Music Producer:Mike Boris
Prod Company:Passion Pictures
Director:Russell Brooke
Producer:Katie Mackin
Sfx:Adelphoi
Audio Post:Sound Lounge
Mixer:Keith Reynaud
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