Parkinson’s Victoria: Skill Tester

November 16, 2010Filed under Media and Public Interest, NGO

The slowness, rigidness and shaking limbs often associated with Parkinson’s Disease can make simple, everyday tasks virtually impossible. For non-sufferers it’s difficult to comprehend an existence where opening a carton of milk or using a telephone is an impossible task. DDB/Rapp, Melbourne helped people experience this complete lack of physical control for themselves by filling arcade style skill-testers with everyday objects. The agency then placed them around Melbourne, collecting $1 coins to fund help Parkinson’s Victoria’s research at the same time. In the first 12 hours over $5000 was collected.

Advertising Agency:DDB/Rapp, Melbourne, Australia
Executive Creative Director:Grant Rutherford
Group Creative Directors:Ruben Cirugeda, Glen Dickson
Account:Tess Doughty, Melissa Fullerton
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