Parkinson’s Victoria: Skill Tester

November 16, 2010Filed under Media and Public Interest, NGO
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The slowness, rigidness and shaking limbs often associated with Parkinson’s Disease can make simple, everyday tasks virtually impossible. For non-sufferers it’s difficult to comprehend an existence where opening a carton of milk or using a telephone is an impossible task. DDB/Rapp, Melbourne helped people experience this complete lack of physical control for themselves by filling arcade style skill-testers with everyday objects. The agency then placed them around Melbourne, collecting $1 coins to fund help Parkinson’s Victoria’s research at the same time. In the first 12 hours over $5000 was collected.

Advertising Agency:DDB/Rapp, Melbourne, Australia
Executive Creative Director:Grant Rutherford
Group Creative Directors:Ruben Cirugeda, Glen Dickson
Account:Tess Doughty, Melissa Fullerton
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