Macy's Department Store: Yes, Virginia: Building An Entertainment Brand

November 01, 2010Filed under Promo and Other
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Advertising Agency:JWT, New York, USA
Advertising Agency:
Chief Creative Officer:Peter Nicholson
Executive Creative Director:Matt Macdonald, Wayne Best
Creative Director:Lea Ladera
Art Director:Joseph Merkley
Copywriter:Chris Plehal, Emily Sander
Head Of Art:Aaron Padin
Planner:Lauren Turner, Mylene Ong
Director Of Integrated Production:Clair Grupp
Director of Brand Production:Joe Calabrese
Director Of Brand Entertainment:Mike Wiese
Producers:Robin Feldman, Kate Schwerin, Holly Otto, Kiri Carch
Account Executive:Claire Capeci, Helena Touseull, Abby Leber, Kate Reaves, Stephanie Reedy
Director (Yes, Virginia):Pete Circuitt
Production Company (Yes, Virginia):The Ebeling Group, Starz
Production Company (Cbs Early Show Animated Interview):Quiet Man
Production Company (Window Displays):The Spark Group
Director (Window Displays):Paul Olszewski
Publishing Company (Yes, Virginia Book):Harper Collins
Yes, Virginia Balloon:Macy's Parade & Entertainment Group
Media Agency:Mec
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