Greenline Gym: Threadmill

November 28, 2010Filed under Media and Recreation, Leisure, Sports

Burn what you eat.

To promote a well-being center, a communication activity was developed with the aim of establishing a presence in one of the places where people make key lifestyle decisions: the supermarket. The creativity was based on the idea of turning a check-out conveyor belt (feeding your food to the operator) into a treadmill (the classic calorie burner).

Advertising Agency:JWT, Milan, Italy
Executive Creative Director:Pietro Maestri
Creative Director:Bruno Bertelli
Art Director:Marco Viganò
Copywriter:Michele Picci
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