Burn what you eat.
To promote a well-being center, a communication activity was developed with the aim of establishing a presence in one of the places where people make key lifestyle decisions: the supermarket. The creativity was based on the idea of turning a check-out conveyor belt (feeding your food to the operator) into a treadmill (the classic calorie burner).
Executive Creative Director:Pietro Maestri
Creative Director:Bruno Bertelli
Art Director:Marco Viganò