Cruzan Rum: Legendary Rum of St

November 23, 2010Filed under Print and Alcoholic Drinks
views
0
comments

The islanders claim there are only three perfect times to enjoy rum: high tide, low tide, and in-between tide.

In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.

The islanders have a saying: the more terrifying the flight, the better the rum tastes when you land.

In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.

The locals on St.Croix have a saying: Never judge a bar by its cover.

In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.

St.Croix was invaded seven times, but we suspect at least three of those were for the rum.

In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.

How many rums can say they're still served in bars where Hemingway drank?

In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.

Advertising Agency:Fallon, Minneapolis, USA
Creative Director:Dave Damman
Copywriter:Dean Buckhorn
Manager of Art Buying:Dave Lewis
Art Buyer:Kerri Jamison, Jennifer David
Production Company:Mason Vickers
Photographer:Nadav Kander
Representation:Stockland Martel
Producer:Tom Mason
Retoucher:Kander Studios
Prev
press ‹ on your keyboard
press › on your keyboard
Next
Ads by the same Agency
:|