There's an old expression on St.Croix watch the sunset with many, watch the sunrise with few.
In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.
Creative Director:Dave Damman
Manager of Art Buying:Dave Lewis
Art Buyer:Kerri Jamison, Jennifer David
Production Company:Mason Vickers