Cruzan Rum: Legendary Rum of St. Croix, Sunset

November 12, 2010Filed under Print and Agency Self-Promo

There's an old expression on St.Croix watch the sunset with many, watch the sunrise with few.

In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum. To create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.

Advertising Agency:Fallon, Minneapolis, USA
Creative Director:Dave Damman
Copywriter:Dean Buckhorn
Manager of Art Buying:Dave Lewis
Art Buyer:Kerri Jamison, Jennifer David
Production Company:Mason Vickers
Photographer:Nadav Kander
Representation:Stockland Martel
Producer:Tom Mason
Retoucher:Kander Studios
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