BMW Z4 Roadster: Expressions of joy

November 27, 2010Filed under Print and Automotive

The campaign presents an interpretation of the joy of driving, a collaboration with artist Robin Rhode and director Jake Scott. The work captures the exhilarating performance of the all-new BMW Z4 Roadster by using the car as a paint brush on a 100 x 200ft canvas.


Advertising Agency:GSD&M Idea City, Austin, USA
Group Creative Directors:Jay Russell, David Crawford
Acd:Scott Brewer, Ryan Carroll
Art Director:Scott Brewer
Copywriter:Ryan Carroll
Executive Producer:Jeff Johnson
Producer:Florence Babbitt
Account:David Matathia, Coley Platt, Travis Scoggins, Jodi Bucciarelli
Media:Carmen Graf, Kathie Haydon, Sabrina Jumper
Out Of Home:Jeanine Swanson, Margot Thornhill, Emily Russell
Production Company:Rsa Films, Inc
Video Postproduction:Lost Planet (Los Angeles
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