SOS-Kinderdörfer weltweit: Interactive moving walkway

October 23, 2010Filed under Media and Public Interest, NGO

Using a new kind of production technique we created a moving walkway for SOS. The walkway`s sides and handrail were printed on with photos of children, looking at the passengers and stretching out their hands towards them. An interactive effect was created every time a passenger placed his hand on the handrail by way of which the passenger was, so to speak, “taking a child by the hand”. Exactly as they would do if they sponsored them.

Advertising Agency:Serviceplan, Munich, Germany
Chief Creative Officer:Alex Schill
Creative Director:Ekki Frenkler
Art Director:Sybille Stempel, Miro Moric
Copywriter:Ekki Frenkler
Photographer:Patrick Wittmann, Alan Grund
Account Supervisors:Claudia Panke, Frank Deibert
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