Using a new kind of production technique we created a moving walkway for SOS. The walkway`s sides and handrail were printed on with photos of children, looking at the passengers and stretching out their hands towards them. An interactive effect was created every time a passenger placed his hand on the handrail by way of which the passenger was, so to speak, “taking a child by the hand”. Exactly as they would do if they sponsored them.
Chief Creative Officer:Alex Schill
Creative Director:Ekki Frenkler
Art Director:Sybille Stempel, Miro Moric
Photographer:Patrick Wittmann, Alan Grund
Account Supervisors:Claudia Panke, Frank Deibert