Science World lured unsuspecting Vancouver shoppers into what looked like a free photo booth to promote its recent exhibit: “Scream! The Science of Fear.”
Once people sat down to wait for their picture, they were startled with the image of a frightened woman on the photo booth screen. As they exited the booth they received their photos with a fact printed on the sheet: “A photo of a scared person is enough to spread fear. We can explain.” They were also given free passes to the exhibit. Thankfully, no heart attacks were reported.
Creative Director:Rob Tarry, Ian Grais, Chris Staples
Art Director:Chad Kabigting