Rescue Food: Cabbage, Interrupted

October 15, 2010Filed under Film and Public Interest, NGO

The creative minds at Draftfcb are stirring the pot with a deliciously clever yet noble message as we enter the season of giving: Rescue Food! City Harvest – New York’s food rescue organization that fights hunger by rescuing excess good food that would otherwise go to waste and delivering it to food programs that feed hungry New Yorkers – launched a bold, new viral animated video microsite led by Draftfcb New York entitled, “Rescue Food.” The agency collaborated with top animators from around the country (who offered their services pro bono) to produce humorous, thought-provoking vignettes with a purpose - to solicit much-needed donations of food and funds.

Advertising Agency:Draftfcb, New York, USA
Copywriter:William Tran
Animation:Nathan Love
Produced:Michelle Carman
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