Porsche: Family Tree

October 21, 2010Filed under Film and Automotive

Porsche Cars North America and Cramer-Krasselt/Chicago have launched the integrated effort for Porsche’s first four-seat sports car – the Panamera. To distinguish the Panamera from the competition and appeal to Porsche enthusiasts as well as potential newcomers, C-K and Porsche leveraged one of the brand’s most valuable assets—its heritage and history—to welcome the Panamera to the family and reinforce the Porsche portfolio. The effort is part of the fully integrated “Welcome to the Family” launch campaign including television (please see the :60 spot attached), print, a new website (www.porscheusa.com/family), mobile, direct mail, dealer materials, online ads and website takeovers, as well as an IFC documentary.

Advertising Agency:Cramer-Krasselt, Chicago, USA
Chief Creative Officer:Marshall Ross
Associate Creative Director:Rick Hamann
Copywriter:Gary Doyle; Rick Hamann
Art Director:Matt Spett; Luke Partridge
Vp:Sergio Lopez
Director Of Broadcast Production:Sergio Lopez
Production Company:Radical Media
Director:Jeff Zwart
Post Production:Asylum
Visual Effects Supervisor:Tim Davies
Executive Producer:Michael Pardee
Producer:Mark Kurtz
Coordinator:Jennie Burnett
Bidding Producer:Michael Hanley
Cg Supervisor:Zach Tucker
Compositors:Jonathan Hicks, Tim Bird
Lead Technical Designer:Jeff Willette
Lead Modeler:Greg Stuhl
Modelers:Toshihiro Sakamaki, Josh Robinson, Lersak Bunuparadah, Chad Fehmie
Animators:Samir Lyons, Michael Warner, Michael Shelton
Texture:Ryan Reeb, John Hart
Tracker:Ryan Reeb
Trackers:Eddie Offermann, Michael Lori, Lauren Van Houten, Michael Maker, Tom Stanton, Ian Doss, Danny Garcia, Apirak Kamjan
Lighters:Aaron Vest, Austin Das, Sean Durnan
Effects Animator:Jens Zalzala
Lead Roto:Elissa Bello
Rotos:Hugo Dominuez, Laura Murillo, Daniel Linger, Jason Bidwell, Stephanie Ide, Scott Baxter, Midori Witsken, Mark Duckworth, Zac Chowdhury, Huey Carroll, Chris Cortese, Bethany Pederson Onstad
Matte Painter:Tim Clark
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