MilkPEP: Drink Milk for a Change

October 16, 2010Filed under Online and Food
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Check out the site: http://www.bodybymilk.com/

The Body by Milk campaign challenges teens to make a difference in themselves and their world by staring in their very own milk mustache ad! For every milk mustache ad teens make at bodybymilk.com, $1 will go to the VH1 Save The Music Foundation to help restore music programs in their schools. The fully integrated program features a viral component so teens can pass their Milk Mustache ad creation through Facebook, MySpace and Twitter.

Advertising Agency:Draftfcb, Chicago, USA
Creative Director:Stephanie Franke
Art Director:Erik Kwiek, Phil Meyer
Copywriter:Kevin Willard
Photographer:Matthew Rolston, F. Scott Schaefer
Associate Creative Director:Brian Tawlks
Production:Ron Debelak
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