McDonald's: Honor Angus

October 02, 2010Filed under Outdoor and Food
views
0
comments

Thursday morning, September 24, all 13 digital billboards in Kansas City began to display headlines written by local McDonald’s customers for the new Angus Third Pounders. The two-word headlines, along with the names of their authors, cycled in 10-second increments during this 24-hour market-wide roadblock. More than 5,000 customer-written headlines were received online at honorangus.com and via text -- about 2,000 of those ran.

Conceived and executed by McDonald’s regional advertising agency, Bernstein-Rein (Kansas City), Honor Angus is based on the agency’s local Angus Third Pounder launch campaign that featured punchy, two-word static billboards.

See the website: www.honorangus.com

Advertising Agency:Bernstein Rein, Kansas City, USA
Executive Creative Director:Arlo Oviatt
Group Creative Director:Chris Corley
Art Director:Marie Goodwin, Travis Beckham
Copywriter:Chris Corley, Aaron Weidner
Interactive Creative Director:Anthony Magliano
Programmer:Travis Beckham
Web Programmer:Shawn Hill
Prev
press ‹ on your keyboard
press › on your keyboard
Next
Ads by the same Agency
:|