McDonald's: Honor Angus

October 02, 2010Filed under Outdoor and Food

Thursday morning, September 24, all 13 digital billboards in Kansas City began to display headlines written by local McDonald’s customers for the new Angus Third Pounders. The two-word headlines, along with the names of their authors, cycled in 10-second increments during this 24-hour market-wide roadblock. More than 5,000 customer-written headlines were received online at and via text -- about 2,000 of those ran.

Conceived and executed by McDonald’s regional advertising agency, Bernstein-Rein (Kansas City), Honor Angus is based on the agency’s local Angus Third Pounder launch campaign that featured punchy, two-word static billboards.

See the website:

Advertising Agency:Bernstein Rein, Kansas City, USA
Executive Creative Director:Arlo Oviatt
Group Creative Director:Chris Corley
Art Director:Marie Goodwin, Travis Beckham
Copywriter:Chris Corley, Aaron Weidner
Interactive Creative Director:Anthony Magliano
Programmer:Travis Beckham
Web Programmer:Shawn Hill
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