John McCann's Steel-Cut Irish Oatmeal: Strength, Independence, Great famine

October 21, 2010Filed under Print and Food
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After 800 years of British oppression, the Irish still find the strength to wake up each morning.
There are few things Irish people hate more than the English. Missing breakfast is one of them. That’s why, for over 200 years, McCann’s has been making oatmeal the only way they know how – the Irish way. See, McCann’s uses only the finest steel-cut oats in the world. And where are those oats grown? Right in Ireland’s own backyard, on the same fertile soil Irishmen have been farming for thousands of years. There’s a reason the Irish consider McCann’s a national treasure. They know a real meal when they see one.
Give your body the meal it deserves – a hearty, healthy bowl of McCann’s Irish Oatmeal.

While Americans were declaring independence, the Irish were making breakfast.
America had John Hancock, but what would Ireland be today without John McCann and his Irish oatmeal? A lot hungrier, that’s for sure. And that wouldn’t sit right with Mr. McCann. He always said it takes more than political bickering to fill an empty stomach. Which is why people in Ireland have turned to McCann’s steel-cut oatmeal for over 200 years. Their oatmeal is uniquely Irish, just the way Irish people like it. Sure, John McCann never freed Ireland from British rule. But at least he never needed a microwave to cook breakfast.
Give your body the meal it deserves – a hearty, healthy bowl of McCann’s Irish Oatmeal.

In 1845, the Great Famine destroyed Ireland's potatoes. Fortunately, the Irish still had their oatmeal.
The Irish have survived plenty of hardship in their long history. But an empty stomach can bring anyone to their knees. Luckily, when the potato famine struck, they still had McCann’s Irish Oatmeal. Threatened with starvation, the Irish turned to McCann’s oatmeal to fill their aching bellies.
The delicious steel-cut oats kept them going, even in the worst of times. Take it from the Irish. You need a real meal to start the day off right. Give your body the breakfast it deserves – a hearty, healthy bowl of McCann’s Irish Oatmeal.
Grown in Ireland by people grown in Ireland.

Advertising School:The Creative Circus, Atlanta, USA
Creative Director:Nik Bristow, Fitzgerald+Co
Copywriter:Brandon George
Art Director:Will Lindberg
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