ChicagoNow.com: Arresting Tales blog

October 04, 2010Filed under Media and Media, Publications
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To create awareness of the ChicagoNow.com blog “Arresting Tales” (http://www.chicagonow.com/blogs/arresting-tales/) which is written by an actual Chicago police officer, zig dressed up 10 shackled “prisoners” in orange jumpsuits that read “Check out Arresting Tales at ChicagoNow.com.” Accompanied by a “cop,” they wandered up and down Chicago’s tony Michigan Avenue, to the delight (and sometimes concern) of passersby. Ironically, the “prisoners” were stopped by a real police officer, who, after ascertaining that they did not need a permit, informed them they were free to carry on. Curious onlookers inquired about the so-called delinquents roaming the city throughout the day, snapping photos and building buzz for Chicago’s largest blog network.

Advertising Agency:Zig, Chicago, USA
Creative Director:Stephen Leps
Art Director:Janay Blazejewski
Copywriter:Natalie Taylor
Strategist:Ryan Wilson
Team Leader:Carlie Naftolin
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