Amnesty International Hungary: 1% donation

October 27, 2010Filed under Online and Public Interest, NGO
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Experience it interactively: http://tribalddb.hu/works/amnesty/index.html

A well-known tagline of Amnesty International was used, and an interactive function was added to dramatize what AI stands for. The idea of this intro-teaser is to look like a video, and to surprise the user to interact with it. Users expecting a video got something more.

Advertising Agency:DDB, Budapest, Hungary
Creative Director:Dezső Nagy
Creative Consultant:Gábor Spielmann
Copywriter:Gábor Spielmann
Art Director:Balázs Jekler, Dávid Bárdos
Photographer:Rene Mansi
Account Director:Christoph Hille, André Musalf
Account Manager:Eszter Nagy
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